Alan Rocca is a third generation jeweler with roots in the Chicagoland area since 1920. Alan's grandfather, Pietro Rocca, opened "Rocca Jewelry" on State Street in downtown Chicago after immigrating to the United States from Italy.
After years of successfully selling jewelry, Pietro shifted his focus to selling and setting loose diamonds. In 1944, Pietro opened "Chicago Diamond Setters" and introduced his sons Ralph, John, and Peter to the jewelry industry and established a flourishing family run business. "Chicago Diamond Setters" expanded their trade to include making custom handcrafted jewelry by incorporating the expertise of the three master-jeweler brothers with flourishing success.
Subsequently, Ralph, John, and Peter separated to pursue their own establishments upon the passing of their father in 1953. Peter and Ralph continued to do business in Chicago, while Alan's father, John Rocca, moved to the western suburbs. John opened "Rocca Jewelers and Fine Gifts" and sold fine watches and hand-made jewelry while sharing his passion for the craft with Alan. As a result, Alan enrolled in classes at Gemological Institute of America and completed his coursework in 1974.
Alan trained as a master-jeweler by incorporating the guidance, expertise, and knowledge of his uncles and father into his personal technique. Alan Rocca Fine Jewelry opened in 1976; he has integrated three generations of artisan knowledge with today's technology to perfect the art of hand-crafted jewelry making.