Custom Jewelry Design Services

The expert design team at Alan Rocca Fine Jewelry will help you turn your vision into the stunning piece of your dreams! Whether you are starting from scratch or want to bring new life to your once loved heirlooms, our associates will guide you through the creative process. Customers are welcome to bring in images that illustrate desired features in order to aid in the design of your unique piece of jewelry. Alan Rocca Fine Jewelry also maintains a catalog of previous custom rings, pendants, necklaces, and earrings to help inspire a perfectly individualized final product.


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The Design Process

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The design process starts with the clients' desire to create a piece of jewelry that is as unique as the person that will wear it. Our sales associates will help to make that vision a reality by taking those ideas, collaborating, and creating a hand-drawn sketch.

CAD Design
Once a design has been finalized, the sales associate relays it to the CAD designer who creates a digital image. This can be sent to the client via e-mail for approval prior to creating a wax model.

Wax Model
Clients are encouraged to come in to see the wax model of their jewelry for approval prior to moving forward in the process. This provides an opportunity to get a better idea of what the finished product will look like or make changes to the design before casting the metal.

Alan Rocca Fine Jewelry uses the "Lost Wax" process for casting jewelry. This involves surrounding the wax model in investment, putting it in the kiln to harden, and later melting the wax out of the mold. The hardened investment is then taken from the kiln and melted alloyed gold is shot into the voided space. The very hot flask is soaked to release the solid casting from the investment which is ready to be filed, smoothed, and buffed.

Stone Setting
The flawless metal casting is a milestone in the custom design process because it means that the piece is nearly finished. The next step for the craftsmen is to set stones that have been hand-picked for that specific piece of jewelry. The completed piece is given a deep cleaning and thorough polishing before going through a final inspection.

Alan Rocca Fine Jewelry strives for excellence.  If at any point, a client is not 100% satisfied with their custom product, we will make the necessary adjustments to ensure the item turns out to be exactly as it was imagined.



Alan Rocca Fine Jewelry

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Stone Setter:
A stone setter is a specialist within the jewelry arts field who is trained in the art of setting gemstones into jewelry. The setting of gemstones utilizes basic categories of styles and techniques, including: micro-pave setting, prong setting, bezel setting, channel setting and bead setting.

CAD Designer:
A CAD (computer aided design) is the use of computer systems to assist in the creation, modification or optimization of a design.  This, in conjunction with the sales associates' hand drawn designs, allows the jeweler to bring custom creations to life.  

A polisher is responsible for the sparkle and brilliance of finished jewelry pieces.  Polishing is used to remove scratches, nicks, and other mars in metal. Polishing also restores worn gold, silver, or platinum to its original shine.

Master Jeweler:
A master jeweler is an artisan who uses a combination of jewelry-making skills.  This includes constructing jewelry from raw materials and repairs.  The jewelry making arts can be subdivided into many categories of specialized skills.  Some of the more common skills that a master jeweler might employ include antique restoration, platinum-smithing, engraving, fabrication, and forging. 

Wax Designer:
Wax carving is the art of sculpting wax using tools usually associated with hand engraving. Wax models are the foundation of the jewelry casting process and can be done by hand, a milling machine, or 3-D printer.

Meet our Craftsman

Alan Rocca Craftsman Dawid  
Alan Dawid  
Alan Rocca Craftsman Jerry  
Isaak Jerry  
Alan Rocca Craftsman Matilde Alan Rocca Craftsman Sal  
Matlda Sal  
Alan Rocca Craftsman Reyna